Azature Red Swatch and Review

Press Sample

Good morning! And happy Monday! Today I have a polish brand that’s new to the blog, but not new to me, Azature. Even though I’d never tried it, I was very familiar with it. Azature is the LA-based luxury jeweler responsible for the most expensive bottle of nail polish in the world. One bottle contains 267-carats of black diamonds and is worth a staggering $250,000! When it was unveiled on Kelly Osbourne’s digits at the 2012 Emmy Awards, some people thought it was over-the-top frivolous, but I thought it was genius. It got the entire planet talking about Azature…at a fraction of the price of traditional advertising. [image source: Azature facebook]

Azature Black

Soon after, Azature launched a more consumer friendly polish line. For $25, each bottle of Azature nail polish contains a single black diamond. Today I have a swatch of Azature Red. This polish is gorgeous. It has a deep gem-like sparkle to it that is really stunning. Unfortunately, after three separate swatching sessions, I still couldn’t do the polish justice in photos. You’ll just have to trust me. The photo below is a rare WPP outdoor shot. Look at those perfectly star-shaped glints of light! I gasped when I downloaded this pic from my camera. That’s never happened in one of my pics before.

Azature Red

There’s so much fine glitter layered in the polish, that the formula is a little thick. Be careful not to overwork it during application. It’s also surprisingly opaque. The combination of dense formula and almost powdery glitters gives it a sparkle and depth that’s different than a regular glitter polish. I used two coats of Azature Red and two coats of Seche Vite. The photo below was taken in my regular indoor setup.

Azature Red

In the last pic, you can see it sparkles even in low light.

Azature Red

There are other colors available, including some newer “light diamond” options. I hope they all have a similar finish to the one I showed you here. I have my eye on the Black Diamond Pink!

You can find Azature on the web, facebooktwitter and YouTube. The polish can be purchased from SelfridgesHarvey Nichols Saudi ArabiaRon RobinsonRon Herman Japan and Kitson.

Disclosure: Products in this post were provided by Azature for my review. All opinions are my own. For more information, please see my disclosure policy.

Please leave a comment. I read every single one!

Comments (15)

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  1. erin says:

    Stunning! Stunning! Stunning!

  2. Susan says:

    Wow, that outdoor shot is amazing! And here I was, about to accuse you of Photoshopping. ;-) The shine and glitter are really beautiful.

  3. Stunning! I don’t think I could wear it though…too afraid of losing that one diamond! :) Fantastic swatches! :)

  4. Doria says:

    Oh.My.Gosh that red!!!!!

  5. Kerrie Black says:

    Wow what a perfect red!

  6. Lisa at Cosmetic Sanctuary says:

    This is STUNNING! Great swatches!

  7. Shipra says:

    Wowza, what a stunner!

  8. Trine-Marie says:

    Wow! Does it really “shine” that much in real life? In that case I have to have it – it’s gorgeous! :D

  9. Caitlin says:

    Your blog is such a joy to read, it’s fabulous just like you! That’s why I’ve nominated you for the Shine On Blog award! You can check it out here!

  10. Jess Scull says:

    GASP! That is beautiful!

  11. Wow, that’s some beautiful, sparkly polish!!

  12. are you even kidding me right now!!!! you rocked the hell out of this polish girl!

  13. Deborah says:

    If this is even prettier IRL, I think I shouldn’t wear it. I’d drop dead with the sight of the beauty!

  14. ✿ayaka✿ says:

    This is seriously the most prettiest red polish I’ve ever seen!!

  15. Ediany says:

    Is an excelent swatch. I love the color. Looks wonderful.

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