The Biggest Indie Polish Round Up Ever! Meet the Brains behind the Independent Brands

Hi guys! Today I have a massive post of independent polish maker news! While I was in Las Vegas for Cosmoprof North America (CPNA), I had the pleasure of attending Shine & Social and Sparkle & Wine. These events gave the bloggers attending CPNA an up-close look at many different indie labels, the brains behind each, and some sneak peeks at what’s to come. In this ginormous post, I’ll give you an overview of the events and a snapshot of the indies I got to talk to (in alphabetical order). To keep you from scrolling, you can use the links below to jump to your fave one.

Altar Ego Nail Enamels | Chaos & Crocodiles | Colors by Llarowe | Cupcake Polish | Dandy NailsDifferent Dimension | Elevation Polish | Emerald & Ash | Girly Bits | Glisten & Glow | GlitterDazeI Love Nail Polish | Jaded Nail Co.KBShimmer | Misfits on 8th | Model City Polish | My World SparklesNail Vinyls | PahlishPolish TBH | Serum No. 5 | SuperChick LacquerSweet Heart Polish

Shine & Social and Sparkle & Wine

I’ll tell you, the indies outdid themselves. On Sunday night, I attended Sparkle & Wine. Held in an amazing media suite of Mandalay Bay, the food and drinks flowed and each indie had space to show off their wares. It was incredible. Kudos to Christy Rose of KBShimmer and Pam Heil of Girly Bits Cosmetics for organizing this stellar event! There was lots of fan-girling going on! Even Karie Frost, Beauty Director of Nail It! and Beth Livesay, Senior Editor of NAILS Magazine stopped by!

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Some of the indies that participated in Sparkle & Wine (with a few bloggers mixed in for good measure) (L-R) Back Row: Cynthia of Alter Ego Nail Enamels, Sara of Cupcake Polish, Katherine of Manicure Addict (blog), Sandy of Dandy Nails, Emily of Llarowe, Leah Ann of Llarowe, Sheila of Pointless Cafe (blog); Middle Row: Ashley of Ashley is Polish Addicted (blog), Victoria of Serum No. 5; Front Row: Pam of Girly Bits, Christy of KBShimmer, Sandy’s Friend (Photo courtesy of Serum No. 5)

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Beautiful media suite at Mandalay Bay during the Sparkle & Wine Event. (Photo courtesy of polishgalore.com)

Shine & Social was organized by SuperChic Lacquer and held in the PRESS Lounge at The Four Seasons Hotel the night before the show began. It was a fun, unstructured event with an awesome giveaway with lots of prizes, including an ad in NAILS Magazine!

Beth Livesay, Senior Editor of Nails Magazine, and Hannah of Dalai Lama's Nails, showing off her prize on the patio of the PRESS Lounge at the Four Seasons during the Shine & Social event. (Photo courtesy of NAILS Magazine)

Beth Livesay, Senior Editor of Nails Magazine, and Hannah of Dalai Lama’s Nails, showing off her prize on the patio of the PRESS Lounge during the Shine & Social event. (Photo courtesy of NAILS Magazine)

I stuck pics of the night (along with polish shots) throughout this post. The Mandalay Bay windows have a gold tint which plays havoc on photos – I color corrected where I could…but some still look a bit neon depending where we were standing in the room :) Special thanks to everyone who let me borrow pics. I’ve given credit in each caption. So without further ado…let’s get to the indies!

Meet the Indies…
Alter Ego Nail Enamel Chocolatier and Vintner

Alter Ego Nail Enamel Chocolatier and Vintner

Alter Ego Nail Enamels
  • The Brains: Cynthia
  • Fun Fact: Cynthia is certified by the Ceramics Art Institute and once owned a ceramics business that supplied Halloween candle holders to a group of Wicks N’ Sticks stores.
  • The Goods: Original nail lacquers
  • Available Now: A variety of glitters, holos and metallics
  • What’s Next? Alter Ego doesn’t release seasonal collections. The line’s theme is functions (actions that people would like to do, are doing, or are interested in doing like job positions, hobbies, all things along that line). “Newies” are released as prototypes are deemed ready for prime time.
  • Where to Buy: etsy.com/shop/AlterEgoNailEnamel
View from the Sparkle & Wine suite window...fancy!

View from the Sparkle & Wine suite window…fancy! (Photo courtesy of instagram.com/mackenzieheil)

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Chaos-&-Crocodiles

Chaos & Crocodiles Operation Vegas (Cosmoprof blogger exclusive) and Protocol

Chaos & Crocodiles
  • The Brains: Sarey
  • The Goods:  Original nail lacquer, glass files and other merchandise
  • What’s Next? The Secret Agent Collection (get a peek here)
  • Where to Buy: chaosandcrocodiles.bigcartel.com
Sarey from Chaos & Crocodiles and Pam from Girly Bits

Sarey from Chaos & Crocodiles and Pam from Girly Bits (Photo courtesy of instagram.com/mackenzieheil)

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Colors by Llarowe Show Me Again and Show Me Da' Money!

Colors by Llarowe Show Me Again and Show Me Da’ Money!

Colors by Llarowe
  • The Brains: Leah Ann
  • Fun Fact: A brick & mortar Llarowe store is in the works! And maybe even a do-it-yourself polish creation bar! (Um…I’m moving to Colorado!)
  • The Goods: Original nail lacquers (see my most recent swatches here)
  • Available Now: Summer 2014 Collection
  • What’s Next? Show Me Collection and Emily’s Imagination Collection
  • Where to Buy: llarowe.com
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Leah Ann from Llarowe, Sara from Cupcake Polish and Me

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Cupcake Polish
  • The Brains: Sara
  • The Goods: Original nail lacquer and the Sweet Addictions monthly subscription box which contains a Cupcake Polish and other handmade goodies
  • Available Now: American Beauty Collection and Best Summer Ever Collections
  • Where to Buy: cupcakepolish.bigcartel.com
Cupcake Polish display - unfortunately I didn't get any Cupcake bottles in my goodie bag to photograph!

Cupcake Polish display (Photo courtesy of instagram.com/mackenzieheil)

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Dandy Nails Waste Away with Me

Dandy Nails Waste Away with Me

Dandy Nails
  • The Brains: Sandy
  • Fun Fact: Sandy bakes wedding cakes (I admire people who do that because it would totally stress me out! LOL)
  • The Goods: Original nail lacquers
  • Available Now: The shop has been on hiatus, but will reopen next month
  • What’s Next? Sign up at Etsy to be notified when the shop relaunches!
  • Where to Buy: etsy.com/shop/DandyNails
L-R: Jill of Girly Bits, Cynthia of Alter Ego, Ashley of Ashley is Polish Addicted (blog), Sheila of Pointless Cafe (blog), Karie of Nail It! Magazine and Christy of KBShimmer

L-R: Pam of Girly Bits, Cynthia of Alter Ego, Ashley of Ashley is Polish Addicted (blog), Sheila of Pointless Cafe (blog), Karie of Nail It! Magazine and Christy of KBShimmer (Photo courtesy of instagram.com/mackenzieheil)

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Different Dimension Big Bang, Heavenly Waters, and Ultraviolet

Different Dimension Big Bang, Heavenly Waters, and Ultraviolet

Different Dimension
  • The Brains: Missi
  • The Goods: Original nail lacquers
  • Available Now: Sea You on the Other Side Collection (8 shades)
  • What’s Next? The Cosmetically Speaking Collection will release in early August. Plus, Missi is expanding into natural skin and nail care items!
  • Where to Buy: differentdimension.us (use coupon code CPNADD for 20% off before September 1st!)
different-dimension

Missi from Different Dimension and Me

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Elevation

Elevation Polish Yeti Finds an Oasis (blogger Cosmoprof exclusive)

Elevation Polish
  • The Brains: LuLu
  • Fun Fact:  Lulu is a translator and can read/write over 100 languages! (Is your jaw on the floor?)
  • The Goods: Original nail lacquers
  • Available Now: Sea Collection and Forest Collection
  • What’s Next? Italian Collection (August) and Africa Collection (October)
  • Where to Buy: elevationpolish.bigcartel.com
elevation-polish

Lulu from Elevation Polish and Me

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Emerald & Ash Cuddle-Butt and Deconstructed Daisy

Emerald & Ash Cuddle-Butt and Deconstructed Daisy

Emerald & Ash
  • The Brains: Ashley & Nate
  • Fun Fact: Ashley got to see the Hubble Space Telescope up close and in person (I’m assuming while it was still on Earth!) and Nate is a physicist! (Wow!)
  • The Goods: Original nail lacquers and cuticle oils
  • Available Now: The Life in Color Collection – 13 shades themed around colors
  • What’s Next? A duo inspired by this (very annoying, but addictive) video
  • Where to Buy: emeraldandash.com
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Nate and Ashley of Emerald & Ash with Pam of Girly Bits (Photo courtesy of instagram.com/mackenzieheil)

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Girly Bits Cosmetics Neutron Dance and The Power of Love

Girly Bits Cosmetics Neutron Dance and The Power of Love

Girly Bits Cosmetics
  • The Brains: Pam
  • Fun Fact: Pam’s daughter is an aspiring recording artist and Pam says she’d hit the road and go on tour with her in a heartbeat! (Her daughter is one to watch! See her YouTube here)
  • The Goods: Original nail polish, glitters, DIY supplies and nail care
  • Available Now: 80′s Girl Band Collection (8 shades)
  • What’s Next? This is exciting! Pam has created a collection to go along with a feature film being shot in Canada. Look for these polishes soon!!
  • Where to Buy: girlybitscosmetics.com
Leslie and Pam from Girly Bits

Pam from Girly Bits Cosmetics and Me

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Glisten & Glow I Love You to the Blue and Back and You've Been Hazed

Glisten & Glow I Love You to the Blue and Back and You’ve Been Hazed

Glisten & Glow
  • The Brains: Jill
  • Fun Fact: Jill knows Snookie…yup, Jersey Shore Snookie! (this may be my fave fun fact!)
  • The Goods: Hand/nail/body care products and retail of mainstream brands
  • Available Now: 20+ customizable bath and body products, HK Girl Top Coat, Stuck on Blu! Base Coat, OPI, Essie, Orly, China Glaze
  • What’s Next? Colors! Glisten & Glow is now producing a lacquer line! I Love You to the Blue and Back and You’ve Been Hazed are pictured above.
  • Where to Buy: glistenandglow.bigcartel.com
Katie of Nailed It (blog) and Jill of Glisten & Glow (Photo courtesy of instagram.com/mackenzieheil)

Katy of Nailed It (blog) and Jill of Glisten & Glow (Photo courtesy of instagram.com/mackenzieheil)

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GlitterDaze Iris of my Eye and High Rollers Club

GlitterDaze Iris of my Eye and High Rollers Club

GlitterDaze
  • The Brains: Sana
  • Fun Fact: Sana has a heart for animals and wanted to be a vet. (She’s so sweet in person – I totally get that caring vibe from her! :)
  • The Goods: Nail lacquers, nail care, a monthly subscription box…she just rebranded the line and it’s spectacular
  • Available Now: The Nautical Collection, 10 bright, summery cremes, and the Floral Soiree Collection, 8 glitter crellies
  • What’s Next? Nail art products and the 1980′s-themed Flashback Collection
  • Where to Buy: shopglitterdaze.com
Leslie and Sana from GlitterDaze

Me and Sana from GlitterDaze

20140718-glitterdazebox

The new GlitterDaze packaging

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ILNP Purple Plasma and Rehab

ILNP Purple Plasma and Rehab

I Love Nail Polish
  • The Brains: Barbra
  • Fun Fact: Barbra’s nickname in high school was “The Barbarian” (if you’ve ever met Barbra, then you know this is the furthest thing from the truth!)
  • The Goods: Original nail lacquers
  • Available Now: Summer 2014 Collection (I swatched the holos here and it’s one of those posts I’m really proud of)
  • What’s Next? Fall 2014 Collection, which includes 7 holos, 3 chrome holos and a new ultra chrome
  • Where to Buy: ilnp.com

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Jaded-Nail-Co.

Jaded Nail Co. Vegas Heat

Jaded Nail Co.
  • The Brains: Cara-Jean
  • The Goods: Handcrafted polish, remover, scrubs and bath melts
  • Available Now: Holographic Dream Collection
  • What’s Next? Vegas Heat (pictured above) will be available in very limited stock, so hurry! Plus thermal and glow nail stripers.
  • Where to Buy: jadednailco.bigcartel.com
Katie from Harlow & Co (e-tailer), Cara Jean from Jaded Nail Co., Victoria from Serum No. 5, Shannon of Pahlish, Me, LuLu from Elevation Polish and Christian from Polish TBH

Katie from Harlow & Co (e-tailer), Cara-Jean from Jaded Nail Co., Victoria from Serum No. 5, Shannon of Pahlish, Me, LuLu from Elevation Polish and Christian from Polish TBH (Photo courtesy of Serum No. 5)

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KBShimmer Shore Thing, Hexy Bikini and Beach Please

KBShimmer Shore Thing, Hexy Bikini and Beach Please

KBShimmer
  • The Brains: Christy & Jason
  • Fun Fact: Jason has been in the beauty biz longer than Christy…his dad owned a hair salon! (Jason made a fab bartender at the event too, BTW!)
  • The Goods: Original nail lacquer, nail/body care and nail vinyls
  • Available Now: Summer 2014 Collection…I swatched her early Summer Collection here.
  • What’s Next? Anniversary Trio (celebrating 6 years!) and new nail vinyl shapes
  • Where to Buy: kbshimmer.com
victoria-pam-christy

Victoria of Serum No. 5, Pam of Girly Bits and Christy of KBShimmer (Photo courtesy of Serum No. 5)

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Misfits on 8th Polish Making Kit

Misfits on 8th Polish Making Kit

Misfits on 8th
  • The Brains: Natasha
  • The Goods: DIY polish supplies
  • Available Now:  A variety of glitters, suspension bases and franken kits
  • Where to Buy: etsy.com/shop/misfitson8th
Michelle from Ehmkay Nails (blog) and Nancy-lee from Fashion CHICsta (blog)

Michelle from Ehmkay Nails (blog) and Nancy-lee from Fashion CHICsta (blog) (Photo courtesy of  instagram.com/mackenzieheil)

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model-city

Model City Red Spinel

Model City Polish
  • The Brains: Nina
  • Fun Fact: Nina is no stranger to entrepreneurship…from a lemonade stand to a jewelry making business…she’s done it all!
  • The Goods: Original nail lacquer, glass files and cuticle oils
  • Available Now: The Summer Collection is the latest release with 7 bright shades
  • Where to Buy: shop.modelcitypolish.com
Nina from Model City Polish, Jen from Jedi Nails (blog), Victoria from Serum No. 5 and Missi from Different Dimension

Nina from Model City Polish, Jen from Jedi Nails (blog), Victoria from Serum No. 5 and Missi from Different Dimension (Photo courtesy of Serum No. 5)

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My World Sparkles
  • The Brains: Elizabeth
  • Fun Fact: Elizabeth is a graduate gemologist (No wonder she likes sparkly stuff!)
  • The Goods: Original nail lacquers
  • Available Now: 13 shades in the core line
  • What’s Next? She’s thinking of a Goddess themed collection
  • Where to Buy: etsy.com/shop/myworldsparklesstore
20140718-myworldsparkles

Elizabeth and me at the Shine & Social event….her currently available polishes are on her shirt! I look a tad tired here. I’d been awake for  22 hours at this point!

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Assorted Nail Vinyls

Assorted Nail Vinyls

Nail Vinyls
  • The Brains: Linda
  • The Goods: Nail vinyls, decals and a kit to make your own helmer holo (um…yes, please!)
  • Available Now: Variety of shapes and patterns to use as nail art or nail art stencils
  • What’s Next? New designs are constantly in the works, so stay tuned
  • Where to Buy: nailvinyls.com
Victoria from Serum No. 5, Claudia from Chromatic Misadventures (blog), Katherine from Manicure Addicat (blog) and Linda from Nail Vinyls

Victoria from Serum No. 5, Claudia from Chromatic Misadventures (blog), Katherine from Manicure Addict (blog) and Linda from Nail Vinyls (Photo courtesy of Serum No. 5)

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pahlish

Pahlish Casino Oasis (Cosmoprof blogger exclusive)

Pahlish
  • The Brains: Shannon
  • The Goods: Original nail lacquers
  • Available Now: Brightly Burning Duo and Midsummer Bonfires Collection
  • What’s Next? Royal Reverie Collection (Fall)
  • Where to Buy: pahlish.bigcartel.com
Pahlish

Shannon from Pahlish and Me

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Polish TBH Midnight

Polish TBH Midnight

Polish TBH
  • The Brains: Christian
  • Fun Fact: The line was born out of an obsession with the Britney Spears Fantasy line of perfumes. (I’m such a pop culture junkie…so I totally get it!)
  • The Goods: Original nail lacquer and nail care
  • Available Now: An assortment of glitter bombs, jellies, thermals, glow-in-the-darks and holos - Daigon Alley Collection is the newest collection
  • Where to Buy: polishtbh.com and edgypolish.com (Sweden)
Polish TBH

Christian from Polish TBH and Me

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serum-no-5

Serum No. 5 Flashing Lights, Off Tropic and Another Year, Let’s Cheer

Serum No. 5
  • The Brains: Victoria
  • Fun Fact: Victoria can predict the number and sex of your children with amazing accuracy! But don’t deluge her with emails requests – she does it in person using the necklace you’re wearing. Crazy, right?
  • The Goods: Original nail lacquers, cuticle oils, nail vinyls (my latest Serum No. 5 swatch is here)
  • Current Collection: Neon Glow-in-the-Dark Collection (in a rainbow of colors)  and  Spring/Summer Tropics Set
  • What’s Next? Another Year, Let’s Cheer (2-year anniversary shade), nautical-themed nail vinyls
  • Where to Buy: serumno5.com
Victoria of Serum No. 5 and Me

Victoria of Serum No. 5 and Me

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SuperChic Nail Lacquer in Fuchsure Drive Me Insane

SuperChic Nail Lacquer in Fuchsure Drive Me Insane

SuperChic Lacquer
  • The Brains: Jen
  • Fun Fact: Jen was a flag twirler on her high school drill team. (She’s so bubbly and energetic – I bet she could break out the flag today!)
  • The Goods: Custom polish, franken kits, micas, pigments and powders
  • Available Now:  Where Dreams are Born Collection and Gas Light Collection
  • What’s Next? Working on a villain themed collection
  • Where to Buy: etsy.com/shop/WonderBeautyProducts
superchic

Me and Jen from SuperChic Lacquers. Again – I’m feeling a bit sleepy at this point. :/

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Sweet Heart Polish Dahlia and Disneyland or Bust

Sweet Heart Polish Dahlia and Disneyland or Bust

Sweet Heart Polish
  • The Brains: Cassandra
  • The Goods: Original Nail Lacquers
  • Available now: A variety of glitters and holos…$1 from every bottle is donated to an autism charity!
  • Where to Buy: etsy.com/shop/sweetheartpolish

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So there they are! What an amazing few days. Please do me a favor and take the time to follow your favorite indie on social media and leave a comment for them below.

Disclosure: The indie brands that attended this event shared the cost of providing drinks, hor d’oeuvres and samples to bloggers and press in attendance. All opinions are my own. For more information, please see my disclosure policy.

Please leave a comment. I read every single one!

Comments (27)

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  1. cynthia decker says:

    This post is absolutely amazing! Your attention to detail is phenomenal and your thoroughness is fantastic! I was so happy to have had the chance to meet you, I hop we can spend more time together next year :)

  2. Jess Scull says:

    This post is EPIC! It’s so nice putting faces to names & brands. Excellent job Leslie!!!!

  3. Sara says:

    I wish I was there! I’d be fangirling non-stop. Thanks for sharing!

  4. Gosia says:

    Wow, thank you for this post!!! It’s so nice to put a face behind the gorgeous polishes!!!

  5. Becky Meech says:

    So awesome!!! Thanks for all the details! Some new brands I definitely need to check out!

  6. Courtney says:

    Great post – so nice to put faces to names and I loved the fun facts!

  7. Jacki Gentry says:

    This was SO much fun to read!! I wish I’d been able to attend CP and meet all of you ladies!!

  8. Mely says:

    I am so jelly!!!! This is awesome!!!! Thank you for sharing! I must attend next year!!!!

  9. Viktoria says:

    Wow thank you for this amazing post, that was a lot of work to do but you did such an amazing thing! I feel like I’ve become a little bit closer to all you awesome ladies whose products and blogs I adore. It is so great to see your bright eyes and your happy smiles.

  10. Lisa N. says:

    Eek!! It looks like such a fun event! Awesome to see the faces behind these indie brands.

  11. Dimana Dyakova says:

    Gorgeous ladies! It’s so great that you’ve shared the masters behind all these beautiful brands and blogs. Thank you! <3

  12. Lou says:

    I just LOVE this post. What a lot of amazingly talented bloggers AND polish makers in one room. Awesome!

  13. Andrea says:

    Amazing recap and post, Leslie! So informative and love all of the fun facts.

  14. What a great post! I love seeing the ladies behind all these gorgeous bottles of polish!

  15. McPolish says:

    This looks like it was so much fun. I was really into reading everyone’s Cosmoprof adventures. I feel I should make the journey next year :)

  16. wow, what a post and what an experience. So great to put faces to names:) xx

  17. Traci says:

    Epic post! You made me feel like I was there. I looooooved the fun facts, made me feel like I got to know each maker just a littler better! Thanks so much for this post!

  18. What an AWESOME post! I love seeing all the faces behind the brands I love! :D

  19. Lin says:

    Wow!! So cool to see the people behind my favorite brands! Thanks for this super informative post

  20. I would have been in fangirl heaven!! So many of my favorite brands in one place and the brilliant women (and man) behind them!

    Thanks for the post – it was so cool to see everyone!!

  21. Jeanie says:

    Great post Leslie, so much detail packed into it too! It was a blast to meet everyone and see all the new products coming out.

  22. Victoria says:

    I love this post, especially the fun facts! I’m fan girling all over again. Lol better make some changes or there will be another one on the way ;)

  23. Pam says:

    Epic post!!
    Thank you so much for being there Leslie. It was truly amazing to have everyone in one room, and I am so glad that I was able connect in person with so many lovely women.
    Count-down to next year!

  24. Kelsie says:

    Looks like a ton of fun, it’s so nice to see the faces behind the nail polish and blogs!! :)

  25. Awesome review and made me feel like i was back there again with all the wonderful ladies! I can’t wait till next year! Fun times had and best of all new friends made! A wonderful experience! Thank you again for taking your time to sit and talk to get to know me and everyone.
    Elizabeth
    My World Sparkles Lacquers

  26. Deborah says:

    I love seeing all the faces behind the brands :D!

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